The 'Demand a Better Ending to Mass Effect 3' group currently has over 13,500 likes on Facebook and an associated Twitter account has garnered over 1,500 followers in just a few days. If you want to go in with absolutely no idea of what happens in the last moments of Mass Effect 3, stop reading now.) (Warning: While I've worked hard to avoid discussing specifics about the conclusion of Mass Effect 3 in this article, the remainder does contain broad hints regarding the events that happen at the end of the game. But they're also going a step further, actively demanding that BioWare change the ending as it's currently constructed to be more palatable to the masses.
Many fans of the Mass Effect series are already doing all of these things to express anger over what they see as an unsatisfying ending to Mass Effect 3. They'll create elaborate fan fiction sub-universes where the story concludes in a more pleasing way. They'll vow never to enjoy a story from that creator ever again. They'll complain about the ending to anyone that will listen. Usually, when superfans are unhappy with the ending to a long and engrossing story, they'll react in a number of predictable ways.